He says sales are up more than 20%.
Several years ago, I started a thread that was strictly focused on motorcycle accidents from stats published by the State Patrol. It was simply a thread to show riders how accidents occur and convey the message about proper training. I posted these stats for almost a whole season and was shocked how large the thread view count had grown, (132,250 as indicated today). I suspect the member list might have grown from people who don't even ride and were drawn by the tragedy factor of that thread I discontinued the practice as these stats are already public on the State Patrol site anyway.
They sale Honda, Suzuki, Yamaha, Huski, and KTM. I guess what aren't they buying.